What is Alzheimer's?

Put simply, Alzheimer’s is a neurological disease which causes brain cells to die. The more damaged the brain becomes, the more difficult it can be to think clearly, remember or learn new things.

Alzheimer’s disease is the most common form of dementia and it now affects the lives of 520,000 people in the UK and 5.3 million in the US alone. Symptoms of the disease are generally mild to start with but get worse over time and start to make every day life very difficult.

For most people with Alzheimer’s, the earliest symptoms are memory lapses. The person will then have, or go on to develop, problems with other aspects of thinking, reasoning, perception and/or communication. Alzheimer’s disease is certainly not just being a bit forgetful, it is no longer being able to wash your hands or put your seatbelt on by yourself. There are some common symptoms of Alzheimer’s but it's important to remember that everyone is unique. Two people with Alzheimer’s are highly unlikely to experience the condition in the same way.

There is currently no cure for Alzheimer's disease, and so we need innovation and support in order to offer a better life. Something Proximity aims to do.

Information source: Alzheimer's Society